INTIMO (Maroto Rebrand)

Obsidia was brought in to reinvent Maroto, an established Mayfair icon, and relaunch it under a new identity: INTIMO. We led the full rebranding process — reshaping the concept, narrative and visual direction while respecting the legacy of the venue.

We developed the new brand name, tone of voice and positioning, designed the updated logo, colour system and typography, and set the creative direction for interiors, menus, digital presence and launch strategy. From storytelling to aesthetic refinement, Obsidia transitioned Maroto into INTIMO as a premium, modern brand with character and continuity.